Free tool
Instagram engagement rate calculator
Your likes and comments as a share of your followers, and how that compares with typical accounts your size. No login, and nothing you enter leaves your browser.
Enter your followers and average likes to see your engagement rate.
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Typical engagement by account size
Rough ranges per post, as a share of followers. Published benchmarks disagree on the exact figures, so treat these as a guide. What they all agree on is the pattern: the bigger the account, the lower the rate.
| Account size | Typical rate |
|---|---|
| Under 10,000 followers | 2% – 6% |
| 10,000 to 100,000 followers | 1% – 3% |
| 100,000 to 1 million followers | 0.7% – 2% |
| Over 1 million followers | 0.4% – 1.2% |
What the number can and cannot tell you
Engagement rate is the quickest way to see whether an audience is paying attention. A profile with 20,000 followers and 40 likes a post reads, to anyone who looks, as an audience that has stopped watching.
It does not show reach. Instagram decides how far a post travels mostly from watch time, shares and saves, which only you can see in Insights. A modest rate on posts that get shared a lot is a healthier account than a high rate on posts nobody passes on.
It is also easy to read too much into one post. Average at least six, and compare the same kind of post: Reels and carousels behave differently.
Raising a low rate
Post fewer, better things. Engagement rate is an average, and weak posts drag it down more than strong ones lift it.
Ask for the reply. A caption that ends in a real question gets comments; one that ends in hashtags does not.
Answer comments in the first hour. Your replies add to the conversation under the post, and early activity is what Instagram watches.
Keep followers and likes in proportion. A follower count that has run ahead of the likes is exactly what a low rate looks like from the outside.
For how the two numbers should relate, see how many Instagram likes look normal for your follower count.
Common questions
How is Instagram engagement rate calculated?
Add the average likes and average comments on your recent posts, divide by your follower count, and multiply by 100. 96 likes and 12 comments on an account with 2,400 followers is 108 ÷ 2,400 = 4.5%.
What is a good engagement rate on Instagram?
It depends on size. Small accounts under 10,000 followers commonly see 2% to 6% per post; accounts over a million often sit below 1.2%. Compare yourself with accounts your size, not with the overall average.
Why does engagement fall as an account grows?
Large accounts reach more people who follow casually, and Instagram shows each post to a smaller share of followers. A falling rate as you grow is normal, not a sign that something is wrong.
Should I count saves, shares and views?
They matter for reach, but only the account owner can see them, in Insights. This calculator uses likes and comments so the same number can be worked out for any public account, including a competitor's.
How many posts should I average?
The last 6 to 12 posts, leaving out anything boosted with ads and anything posted in the last day, which is still collecting likes.
Grow the numbers behind the rate
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