Do Twitter retweets still matter now they are reposts?
Twitter retweets are now called reposts on X, and they still carry a post further than likes. How reposts work, what they do for reach, and buying them.
4 min readUpdated 2026-09-11
Same button, new name
In 2023, as Twitter became X, the retweet was renamed the repost. The button and the behaviour are unchanged: one tap puts someone else's post into your followers' timelines, credited to its author. A quote post does the same with your own comment on top.
Most people still say retweet and still search for it, which is why the old word is used here. On the platform itself it is repost everywhere.
Why retweets are worth more than likes
A like is a nod. A retweet is a decision to show something to your own audience, and it moves the post in front of people who do not follow the author. That is the engine of how things spread on X.
X's published ranking code from 2023 weighted a repost at twice the value of a like, with both far below a reply. The repost count under the post is public too, so a healthy number tells everyone reading that people found it worth passing on.
What bought retweets do
They raise the visible repost count and make a post look like it is circulating. On announcements that is useful. People take a launch more seriously when others have already passed it on.
They put the post on the reposting accounts' profiles. What they do not bring is an engaged audience behind those accounts, so do not expect the flood of replies and followers that comes when a well-known account shares your post.
They work as one signal among several. A post with 60 reposts, 12 likes and no replies does not look like it is circulating. It looks off.
How many is believable
Reposts run well below likes on almost every post. For typical posts, somewhere between a tenth and a third of the like count is normal. News and useful threads run higher. Personal updates run lower.
So a post with 150 likes can carry 15 to 50 reposts without standing out. That is why our retweets start at just 10 per order and top out at 1,000. At $5.99 per 1,000 on High Quality, 30 retweets cost about 18 cents.
If the post needs likes as well, X likes are sold separately at $4.99 per 1,000. A little of both, in proportion, looks far more natural than a lot of one.
Posts that deserve a push
Threads. A useful thread keeps getting reposted for months, and a strong early count helps it start that run.
Launches, job openings and event announcements, where the whole point of the post is to be passed on.
Posts linking to your own work, whether an article, a product page or a video, where each repost is one more doorway to it.
Posts you want quoted. People are more likely to quote-post something that already looks like part of a conversation, and quote posts bring replies, which X rewards most of all.
A worked example
A recruiter posts an opening for a remote designer role. It picks up 3,500 views, 60 likes, 5 reposts and a few replies from people tagging friends. The post exists to be passed on, and with 5 reposts it is not travelling far.
Adding 10 to 15 reposts brings the count to between a quarter and a third of likes, the top of the normal range for a post people have a good reason to share. At $5.99 per 1,000, 15 reposts cost about 9 cents. Adding 500 would put reposts at eight times the likes, which no real job post produces.
The real reposts that follow, from people who see the post circulating and think of someone who would suit the role, are the ones that fill the job.
Quote posts, replies and the rest of the picture
Reposts sit alongside quote posts, replies, likes, bookmarks and views under every post, and people read them together, even if only for a second.
A post with a reasonable spread across those numbers looks alive. One with a single number far ahead of the rest looks engineered. When you buy reposts, glance at the others: if likes are low, add a few; if views are low, add some; if there are no replies, ask a question in the post that people want to answer.
Bookmarks are the one number you cannot influence directly and should not try to. They show that people saved the post to come back to, and they follow naturally from a post that is worth coming back to.
Delivery and refill
Retweets go to one public post by its link and arrive gradually. Posts from protected accounts cannot be reposted, so the account must be public. High Quality orders are refilled for 30 days and Premium for 90 if reposts drop.
Common questions
Are retweets and reposts the same thing?
Yes. X renamed retweets to reposts in 2023, and the button works the same way.
Do retweets help reach more than likes?
Yes. A repost puts the post in front of the reposter's followers, and X's 2023 ranking code weighted a repost at twice a like.
Do quote posts count as retweets?
X counts quotes separately. Our orders deliver plain reposts.
How many retweets should I buy?
Usually a tenth to a third of the post's likes. For most posts that means 10 to 50.
How much do X retweets cost?
$5.99 per 1,000 on High Quality and $7.49 on Premium. Orders run from 10 to 1,000.
Can people see who reposted my post?
Yes. Unlike likes, which went private in 2024, the list of accounts that reposted a post can be opened by anyone. That is one more reason to keep the number modest and in proportion.
Will reposts drop over time?
Some can, as X removes spam accounts. High Quality orders are refilled for 30 days and Premium for 90 if the count falls below what you ordered.